A new logo for Italy is all they come up with?
I’m not impressed by either logo or slogan and the website seems to me like one of those expensive productions by a design focused agency that might know the latest tools and gadgets but doesn’t seem to understand what it takes to make it easy for potential visitors to plan a visit and then book the trip right on a destination website. It’s all about design and cool features rather than about ease of navigation based on a logical architecture and result oriented interaction. Too bad, really for a great country and top travel destination.
Published by jebworks
Continue reading: With all the design talent
Related with "With all the design talent"
The First Unique Boutique Hotel in Japan: Claska, Meguro, Tokyo
Imagine this: A new hotel in Tokyo, but instead of offering hundreds of hotel rooms, it only has 36. And of that number, 27 are reserved for monthly boarders, so just 9 are available as hotel rooms. This is no ordinary boutique hotel, however. Claska is one of the coolest,[...]
Aw Shucks: Oyster Bar, Farallon Restaurant, SF
Pat Kuleto is the God of San Francisco upscale restaurant design. I’ve always loved his Farallon Restaurant on the edge of San Francisco’s fashionable Union Square shopping district, because of its outlandish underwater theme to complement its fantastic seafood menu. Now, his new French-style Oyster Bar, adjacent to the renowned[...]
Girlfriend Getaway, Part Three: Cheap Thrills at The Oaks at Ojai
I’m just back from a week of being so very, very good. A spa vacation at the Oaks at Ojai just doesn’t leave a whole lot of room for getting into trouble. Meals are healthy and plentiful, totally adequate but, by design, not terribly tempting. Snacks like fresh[...]
Seattle’s Alexis Hotel To Undergo Extreme Makeover
The historic Alexis Hotel in Seattle is undergoing an extreme makeover this spring and summer. As one of Seattle’s premier boutique hotels for more than two decades, the Alexis is undergoing an extensive $8.5 million renovation that includes updating and enhancing the style, service and amenities offered at this artistic[...]
