as this article in eMarketer.com - Online to Account for Majority of US Travel Market
clearly shows. Websites are now used for more than just planning and research but for booking. One result that surprised me is the fact that web 2.0 tools don’t seem to be important factors yet in creating loyalty for online travel sites. This begs the question of how fast travel sites will offer such features on their sites if they don’t see an immediate customer demand for them.
Published by jebworks
Continue reading: The web leads the way
Related with "The web leads the way"
Web 2.0, Travel 2.0 – What is it and why does i…
Web 2.0 was born out of the Web 2.0 Conference and is now in its fourth year. So what is it and why the ‘hype’? In 2001 we saw the famous ‘dot-com… Web 2.0, Travel 2.0 – What is it and why does i...[...]
Web 2.0 a pretty good summary
Web 2.0: What Is It Really? The debate continues and probably will for quite some time as will the disagreements with and criticism of the term. In my opinion it’s not really important what label we give the development that happened but focus on the results. It’s only a name that[...]
Web 2.0 - Over and Out
Is the headline of Peter Rip’s EarlyStageVC blog post. He explains that the leading lights in the VC world are already moving beyond what is now an established phase of the internet, commonly described by the term web 2.0 I especially like his description of the web today resembling MS-DOS more[...]
The question will continue to be raised
about The value of DMOs as long as these organizations do not adapt to what is no longer that new of an environment. In the past, a position of “neutrality” and just being an impartial information provider to both potential visitors and the travel industry intermediaries might have been valid due[...]
The Web’s top five marketing resources
The Web’s top five marketing resources April 1st, 2007 We are often asked for some of the Web’s best marketing resources so here’s what we consider to… The Web’s top five marketing resources[...]
